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Digital advertising
at the forefront of technical innovation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker

About Us

We are a Trading Ad Agency in the digital space.

Koykoo Media focuses on the buying and selling of ad inventories on international markets.

We provide online media solutions to help brands achieve measurable results from their digital media investments.

State-of-the-art technology and the use of effective automation processes in the buying and selling of digital advertising are all at the DNA of Koykoo Media.

What do we do

Strategy

Through research analysis prior to every ad inventory buying Strategy and Media Planning.
Media Planning

Advertising Campaigns are planned with an in-depth price/performance analysis, with the clear objective of attaining a positive ROI outcome for all digital media investments.
Online Media Buying

Due to the large ad inventory volumes we buy, Koykoo Media has excellent international purchasing and trading power. We also have access to exclusive alliances and prime negotiations with the most renowned regional portals in Latam and Europe.
Analytical Reports

We generate Weekly Campaign Reports in digital format with in-depth qualitative-quantitative analysis to constantly reassess Media Buying Strategy.
Implementation

Our implementation team is highly trained for standard and cross-platform campaign execution. We employ a unique code for each combination of tool, creativity, site, channel and schedule, to be able to measure performances independently.
Audit

The performance of each combination - creativity, tool, site, channel, schedule - is independently and constantly audited, ensuring the achievment of the expected ROI. Online data is always available on a real time basis, accessible with login and password.
Optimization & A/B Testing

Based on real time measurement information, permanent adjustments are performed, in order to avoid ad saturation and optimize ROI. A/B testings are also performed on a regular basis.